Aickkarakonathe Bhishaguaranmaar Movie Starts Rolling

•  ‘Aickkarakonathe Bhishaguaranmaar’, world’s second CSR movie, is being produced by UAE-based Aries Group
• Prominent actors from the industry apart from twenty talents discovered through national-level auditions conducted by Indywood Talent Hunt are acting in the movie titled ‘Aickkarakonathe Bhishaguaranmaar’
• The pooja of the movie was held on Saturday at Poongodu Mahadeva Temple in Aickkarakonam, Punalur
• The film will be shot at Varkala, Punalur, Ottapalam and will be completed in one schedule

Kollam: (22-05-2018): The shooting of ‘Aickkarakonathe Bhishaguaranmaar’, produced by UAE-based Aries Group utilizing its Corporate Social Responsibility (CSR) fund has started. Leading NRI industrialist turned Hollywood director Sohan Roy spearheads Aries Group.

The pooja of the movie was held on Saturday at Poongodu Mahadeva Temple in Aickkarakonam, Punalur. It is for the first time in the country’s history that a corporate is investing its CSR funds in movie production, besides utilizing the money in sectors such as education, healthcare, sanitation, poverty alleviation and calamity relief.

Aries Group, one of the largest multinational conglomerates in the Middle East operates 47 companies in 15 countries from across the globe. The diversified group has presence in oil and gas, marine, media, medical, entertainment and tourism sectors.

Actress Priyanka Nair, film director Boban Samuel and a host of prominent personalities from various walks of life attended the function.

 

‘Aickkarakonathe Bhishaguaranmaar’ has marked the launch of Project Indywood’s ambitious plan to produce thousand regional movies in India in the next five years. Besides prominent actors from the industry, twenty talents discovered through the national-level auditions conducted by Indywood Talent Hunt will play important roles in the movie. Biju Majeed is directing the movie.

The movie is being co-produced by Abhini Sohan and Prabhiraj Nadarajan under the banner of Aries Telecasting Private Limited. The script is written by K. Shibu Raj. PC Lal wields the camera while Biju Ram is composing the music. The editing work is done by Johnson Iringole. Anil Ankamaly is the production controller.

The film will be shot at Varkala, Punalur, Ottapalam and will be completed in one schedule.

Aries Group had earlier bankrolled the world’s first charity movie by a corporate titled ‘Jalam’. The movie starring Priyanka Nair in the lead was directed by M. Padmakumar and won numerous national and international accolades. The movie also got listed in Oscar shortlist under Best Picture, Original Score and Original Song (four songs) categories.

mukesh.nair@indywood.co.in

pr@indywood.co.in

Did You Know Pooja Misra Sings Her Own Jingles ?

Debut single titled ‘ Hotter than you soon’.
Not many know that producer and actress Pooja is also a singer.She recently revealed at a press conference in mumbai,that she has been singing for the jingles of her webseries,tv shows,and will e debuting with a full fledged dance track as a singer called ,hotter than you.Pooja told the media that when she was making her Lovesutra,a sexy and humorous webseries that airs on hungama play app,she managed to conceptualise,create and put together the jingle for the show within a span of 15 minutes,which she penned down herself.

  

You can hear the jingle below

However her second jingle for her lifestyle magazine format tv show,Abhi To Party Shuru Hui Hai, which aired on e24 bollywood news channel,she almost took 6 months to daily finetune her vocal chords to sing the 1 minute long jingle.The jingle was instantaneously popular which she and Kunwar co wrote while the music was arranged by viplove and dj shezwood, u can hear it by clicking the following video

Pooja then went on to launch her forthcoming reaity show,Spare Me The Crab Mentality,which was the most positive anthem one could have the pleasure to hear.The jingle is written by Pooja Misra partenered by Rahul Tripathi.
The lyrics,
Tu aage badhega ek kadam ,Tujhe sab tujhe peeche kheechenge dus kadam,
Par tum himmat mat harna jab tak hai Dum main Dum
Tujhe manjilain milengi ,Tera hoga bada naam,
Spareme the crab mentality jab gayega Hindustan,
Hum zinda nahin just to spectate,
So wake up and participate,
Ye show dikhayega Reality,
Khatm karega Crab Mentality,
Tujhe manjilain milengi ,Tera hoga bada naam,
Spareme the crab mentality jab gayega Hindustan
She has touched our heart with this beautiful thought knitted into a catchy jingle!
We wish her all the best and hope and look forward to her debut smashing dance track as a singer called ,hotter than you in the coming days!
If the making of the video is anything to go by it promises to leave everyone electrified….
check out the making of hotter than you…..

Check out the digital adfilm of ,Spare Me The Crab Mentality here

Hetal Shukla Art Exhibition Titled – Eye Didn’t Note

Hetal shukla art exhibition titled “Eye Didn’t Note” inaugurated by Jaykumar Rawal (ministry of Tourism Govt of Maharashtra), Ram Shinde (Water Conservation and protocol) and Vijay Kalaantri (Voice Chairman, World Trade Centre Mumbai). The cognitive associations we attach to a currency note can sometimes be so powerful that we refuse to recognise it as anything else.

That’s the sort of mental shackle that artist Hetal Shukla wants to break with his latest exhibition, titled Eye Didn’t Note. For it, he asked 100 people, as an experiment, to recollect the images on a `100 note. But almost none of them could do so, because the only value they put to the piece of paper is monetary, not aesthetic, one. Shukla thus themed his exhibition around the subject, reimagining currency notes as more than just paper money. Pay a visit to Jehangir Art Gallery before May 21 to check them out.

——–Abhishek Dubey(PRO)

Parth Films International’s maiden film KRINA with social message, is releasing 8th Jun 2018

Film “KRINA” is a social family drama made under the banner of Parth Films International. Film will be releasing 8th Jun 2018 .

Produced by Harvind Singh Chauhan, it has been directed by Shyamal K Mishra, music by Dilip Sen, action by R P Yadav, edited by Chaitanya V Tanna and cinematography by Shiv Kumar Gauda.

Film introduces Parth Singh Chauhan in lead role along with Tunisha Sharma, late Inder Kumar, Deep Shikha, Shahbaz Khan, Sudesh Berry, Sudha Chandran and others.

—–Akhlesh Singh (PRO)

Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM

SRAM & MRAM, a global conglomerate with footprints along information technology, digital media and entertainment, financial structuring, mining, aviation, embedded systems, RFID and a wide variety of business verticals today announced the launch of a close ended fund “JUPITER XII” for USD 120 Mn.

The purpose of the fund would be to create avenues in the high demand Video on demand, Content streaming, Hyper-targeted content and advertising verticals of the media and advertising industry. These are just a few of the developments that will transform the media and entertainment industry this year, according to Dr. Hiranandani, Chairman, SRAM & MRAM Resources Limited.

Dr.Hiranandani also reiterated that the biggest challenge for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences when there is mass customization of experience across all content, advertising, and brands. Fortunately, customers will likely continue to generate more and more data about their preferences, relationships, habits, locations, etc. There’s a big market opportunity for companies to use this data to hyper-target their television, films, print and visual media content and advertising and optimize the customer experience based on the analytics provided by data mining companies.

According to Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM, SRAM & MRAM will be focusing hugely on the development of content based on the analysed hyper-target audience.  The company will focus on films, television, webseries and a variety of softwares that will target specific audiences across targeted market space. Ms.Yamini Shrishti Swami would be heading the division that will handle content and software creation.   According to Director, Media Operations, SRAM & MRAM Ms.Renuka Pullat, Content discovery is another market opportunity for media and entertainment companies. Success may lie in developing an intimate understanding of the consumers’ media companies are trying to reach—including by tapping social media, which has become the number one way people learn about new TV shows.  From a technology perspective, key areas to watch this year include 4K video, Autonomous vehicles, 5G wireless etc.