Melooha Launches Artha Sutram, An AI-Powered Wealth Intelligence Report For Personalized Financial Guidance
The new offering combines the depth of Vedic astrology with AI to help individuals better understand their financial potential and make more informed life decisions.
Bengaluru: Melooha, a Bengaluru-based AI-first astrology platform caters to over 3 million users across 190 countries, announced the launch of Artha Sutram, a personalised Wealth Astrology Report that combines the timeless wisdom of vedic astrology with the power of artificial intelligence to deliver deeper contextual financial insights.
As per Indian philosophy, Artha represents prosperity, purpose, and material well-being, one of the four fundamental pursuits of life. Inspired by this philosophy, Artha Sutram is designed to help individuals understand their financial journey through the lens of astrology. By analysing an individual’s birth chart, planetary influences, and astrological combinations associated with wealth, career, opportunities, and financial patterns, the report provides personalised guidance tailored to each user’s life path.
While astrology has long been used to understand an individual’s strengths, opportunities, and life cycles, interpreting complex birth charts often requires significant expertise. Artha Sutram bridges this gap to get more personalised insights on the financial journey by using Melooha’s proprietary AI engine to make it more accessible, and easier to understand. Rather than replacing astrology, AI serves as an intelligent assistant that enhances the delivery of personalised astrological guidance at scale.
The launch comes amid rising consumer interest in wealth-focused astrological guidance. On the Melooha platform, wealth-related queries account for nearly 15% of all user questions and have grown by over 50% in the last 12 months, reflecting an increasing demand for personalised insights around financial planning, career growth, and long-term prosperity.
As more individuals seek personalised guidance for important life decisions, astrology is increasingly being viewed as a tool for self-awareness and long-term planning, including financial wellbeing. The trend is particularly pronounced among working professionals, with 65% of users seeking wealth guidance falling in the 25–44 age group individuals in their prime earning and wealth-building years who are increasingly looking for personalised guidance to navigate important financial decisions.
Recognising this shift, Melooha developed Artha Sutram to offer users meaningful astrological insights into their wealth potential, career growth, and financial patterns. The report analyses an individual’s Vedic birth chart to provide personalised insights into wealth yogas, favourable financial periods, career and income potential, along with tailored remedies and guidance, making complex astrological interpretations simple and accessible through AI.
Speaking on the launch, Vikram Labhe, Founder & CEO, Melooha, said:
“For centuries, Vedic astrology has helped people understand different aspects of their lives, including wealth, career, and prosperity. One of the most celebrated figures in this tradition was the legendary astrologer Varahamihira, one of the nine gems in King Vikramaditya’s court, who is said to have been consulted on matters of governance and prosperity. At Melooha, we believe technology should enhance this timeless wisdom, not replace it. Inspired by over 5,000 years of Vedic knowledge, Artha Sutram combines the depth of Vedic astrology with AI to make personalised wealth insights more accessible and relevant for today’s generation. More than just an astrology report, it serves as a personalised financial roadmap that helps individuals identify their wealth strengths, uncover potential income opportunities, understand financial patterns, and navigate their wealth journey with greater clarity, while keeping astrology at the heart of the experience.”
Artha Sutram reflects Melooha’s broader vision of making authentic astrological guidance more accessible through responsible technology. By combining expert astrological principles with AI-driven personalisation, the platform continues to simplify complex astrological interpretations, enabling users to make more informed decisions across various aspects of life while staying rooted in the timeless wisdom of astrology.
Mr. Vikram Labhe, Founder & CEO, Melooha & Artha Sutram
About Melooha
Melooha is an AI-powered life guidance platform that combines artificial intelligence with traditional knowledge to deliver personalised insights across relationships, career, personal growth, and wealth. Serving over 3 million users across 190 countries, Melooha is building AI-powered guidance solutions designed to help individuals make more informed life decisions.
For more information, contact:
Heeta Raina
heeta@moshimoshi.in
Country Club Hospitality & Holidays Private Ltd Launches Country Club Mastercard – Turkiye
Following the grand success of the THAILAND MASTERCARD, COUNTRY CLUB takes another landmark step in its Global Expansion Journey
Mumbai, 27 July, 2026: Country Club Hospitality & Holidays Private Ltd today announced the grand launch of the COUNTRY CLUB MASTER CARD – TÜRKİYE, adding another prestigious international destination to its expanding portfolio of global holiday experiences. Following the overwhelming success of the COUNTRY Club MASTERCARD – THAILAND, the company now brings the timeless beauty, rich heritage, and extraordinary hospitality of Türkiye closer to its members.
The launch follows the recent visit of Chairman & Managing Director Mr. Rajeev Reddy to Turkiye, where he explored the country’s thriving tourism and hospitality sector while meeting distinguished diplomats, tourism leaders, hospitality partners, and prominent business personalities. The visit marked an important step towards strengthening tourism and business ties between India and Türkiye.
During his journey, Mr. Reddy experienced the very essence of Türkiye—from the magical sunrise over Cappadocia, where hundreds of colourful hot air balloons paint the morning sky, to the timeless charm of Istanbul, a city where East meets West. The vibrant Grand Bazaar and Spice Bazaar, filled with exquisite Turkish craftsmanship, hand-painted İznik ceramics, aromatic spices, Turkish delights, and centuries-old traditions, reflected the country’s rich cultural heritage. Visits to iconic landmarks such as the Blue Mosque, Hagia Sophia, Dolmabahçe Palace, and the scenic Bosphorus further showcased why Türkiye remains one of the world’s most sought-after travel destinations.
Inspired by these unforgettable experiences and encouraged by the warm invitation extended by H.E. Mr. Minito Vijito, Consul General of Turkiye to India, Country Club is now exploring strategic franchise partnerships in ISTANBUL and CAPPADOCIA, strengthening its vision of expanding its international hospitality footprint while offering members access to world-class destinations.
Today, Country Club Hospitality & Holidays Private Ltd proudly serves over 2 million members worldwide through an extensive network of 30 owned properties and over 70 franchise properties across India and international destinations. Every year, the company delivers more than 70,000 room nights, reflecting the trust of its members and its leadership in the vacation ownership and hospitality industry. The launch of the COUNTRY CLUB MASTER CARD – TÜRKİYE is another step in fulfilling its commitment to offering world-class holiday experiences and expanding its global hospitality footprint.
THE COUNTRY CLUB MASTER CARD – TÜRKİYE OFFERS:
- Complimentary round-trip international flight tickets for a couple.
- A luxurious 5 Nights & 6 Days holiday in Türkiye (Istanbul and Cappadocia).
- 30 Years of Holidays across COUNTRY CLUB-owned and franchise properties worldwide.
- Premium holiday experiences backed by COUNTRY CLUB’S growing global hospitality network.
Speaking on the occasion, Mr. Rajeev Reddy, Chairman & Managing Director, Country Club Hospitality & Holidays Private Limited, said, “Türkiye is not just a destination—it is an experience that stays with you forever. Watching the skies of Cappadocia come alive with colourful hot air balloons, walking through the vibrant bazaars of Istanbul, admiring architectural masterpieces that have stood for centuries, and experiencing the warmth of Turkish hospitality convinced us that this is a destination our members must experience. Following the phenomenal success of our Thailand MasterCard, we are proud to introduce the COUNTRY CLUB MASTER CARD – TÜRKİYE, bringing one of the world’s most extraordinary travel experiences to Indian families while building long-term hospitality partnerships in the country.”
The launch reflects COUNTRY CLUB’S continued commitment to redefining experiential travel through innovative international holiday memberships. With every new destination, the company strengthens its vision of connecting Indian travellers with the world’s finest hospitality experiences while creating meaningful collaborations with global tourism partners.
As COUNTRY CLUB continues its international expansion, the launch of the COUNTRY CLUB MASTER CARD – TÜRKİYE marks another significant milestone in its journey of delivering unforgettable holidays, premium lifestyle experiences, and world-class hospitality to its ever-growing family of members.
Recognising Türkiye’s immense tourism and hospitality potential, COUNTRY CLUB invites hotel owners, hospitality entrepreneurs, tourism partners, investors, and franchise associates to collaborate in building a strong hospitality network across Türkiye and create exceptional travel experiences together.
For Franchise Enquiries & Business Collaborations
Rakesh
General Manager – Marketing
Country Club Hospitality & Holidays Limited
Mob: +91 98205 22076
Country Club Hospitality & Holidays Private Ltd Launches Country Club Mastercard – Turkiye
ICICI Prudential Life Insurance pays total benefits of Rs. 4,666 crore to customers in Q1-FY2027
- Term plan business grows by 60.4% in Q1-FY2027
- Industry-leading claim settlement ratio of 99.3% in Q1-FY2027
- Profit After Tax increased by 27.8% year-on-year to ₹ 386 crore
Mumbai, July 17, 2026: ICICI Prudential Life Insurance reported a growth of 27.8% year-on-year in net profit to ₹ 386 crore for the first quarter ended June 2026. Notably, the Term plan (retail protection) business of the company grew by 60.4% year-on-year in Q1-FY2027. The Board of the Company approved proposal to rename the Company as ‘ICICI Life Insurance Limited’.
The Company’s MD & CEO, Mr. Anup Bagchi, said, “Customer-first remains the core of our strategy. Our industry-leading claim settlement ratio of 99.3% in Q1-FY2027, with an average turnaround time of just 1 day for non-investigative claims underscores our commitment to supporting customers and their families when they need us the most. During the quarter, we settled ₹ 1,306 crore of death claims and paid ₹ 3,360 crore as maturity & survival benefits reflecting our continued focus on delivering timely financial protection and peace of mind to our policyholders. Furthermore, in FY2026, we settled ₹ 5,149 crore of death claims and paid ₹ 15,363 crore as maturity and survival benefits.
Our Company’s Profit After Tax increased by 27.8% year-on-year to ₹ 386 crore in Q1-FY2027. Notably, we registered a strong growth of 60.4% year-on-year in our retail protection business in Q1-FY2027, demonstrating our continued commitment towards addressing India’s protection needs.
We shall continue to leverage economies of scale, technology, Artificial Intelligence (AI) and digital capabilities to improve efficiency and enhance customer experience. Importantly, our savings cost-to-premium ratio reduced by 50 basis points (bps) to 13.6% in Q1-FY2027, enabling us to reinvest in innovation, strengthen digital capabilities and support future growth.
The Board of Directors recently approved a proposal to rename the Company as ‘ICICI Life Insurance Limited’, subject to relevant approvals. The proposed name reflects the strength, trust and legacy associated with the ICICI franchise. Our business continues to be on growth trajectory, operating as usual, and we remain focused on expanding our reach, enhancing customer value, and capitalising on the significant opportunities presented by India’s growing life insurance market.”
ICICI Prudential Life Insurance pays total benefits of Rs. 4,666 crore to customers in Q1-FY2027
Aisha Shetty Of YASHNA COLLECTION Believes That The Sari Is Not Just A Garment, But A Beautiful Medium To Express Indian Culture, Tradition, And Feminine Beauty
Mumbai: Fashion designer Aisha Shetty’s ‘Yashna Collection’ saree store, which presents a beautiful blend of Indian tradition and modern fashion in the fashion world, has completed two years. In a very short time, YASHNA Collection has established a special identity among saree lovers. It offers a beautiful range of sarees, from traditional Indian sarees to designer and handmade sarees, designed keeping in mind different occasions and women’s preferences.
Located at Shop No. 24 of Vaibhav Building in Azad Nagar, Goregaon West, Yashna Collection offers bridal sarees, Banarasi silk sarees, Kanjeevaram silk sarees, Kasturi traditional silk sarees, classic handloom sarees, zari sarees, georgette sarees, designer sarees, and handmade sarees. Additionally, the Bridal Collection, Banarasi Silk Collection, Kanjeevaram Collection, Kasturi Silk Collection, Handloom Collection, Zari Collection, Georgette Collection, Designer Saree Collection, and Handmade Saree Collection are also special attractions for customers.
Aisha Shetty believes that the sari is not just a garment, but a beautiful medium to express Indian culture, tradition, and feminine beauty. Her goal is to ensure that every woman finds a sari that reflects her personality, taste, and fashion sense in her own unique style.
Aisha Shetty says, “My goal is always to ensure that every woman who visits YASHNA Collection finds something unique and personalized. Every woman has her own unique style of wearing a sari, and I want our collection to help them showcase this style more beautifully to the world. It is my dream to take YASHNA Collection to a larger scale in the future.”
The beauty and unique designs of YASHNA Collection are not limited to the store. Its designer sarees have also been showcased in ramp shows and fashion walks. Recently, at a fashion show held in Chandigarh, the YASHNA Collection sarees captivated audiences with their beauty and attractive designs. Furthermore, the YASHNA Collection sarees have also been showcased in Ghatkopar, Mumbai.
Now, the beautiful YASHNA Collection sarees are being showcased at a special event at Inorbit Mall, Mumbai. This event will provide saree lovers with an opportunity to see the unique designs and beauty of the YASHNA Collection up close.
Customers can easily experience this beautiful blend of fashion and tradition online. One can order their favorite saree online through the YASHNA Collection website. Additionally, one can browse the collection and order their favorite saree through Instagram.
Aisha Shetty is now moving forward to expand the YASHNA Collection further. Their aim is to bring the beauty and rich tradition of the Indian sari to women across the country by combining it with the latest fashion trends. That’s why YASHNA Collection offers a beautiful range of sarees for weddings, family gatherings, festivals, and other special occasions.
For women seeking a beautiful balance between Indian tradition and modern fashion, YASHNA Collection is emerging as a destination that offers a beautiful blend of choice, quality, and style.
Fashion Designer Aisha Shetty’s YASHNA COLLECTION Completes Two Years, A Beautiful Blend Of Traditional Style And Modern Fashion
Retiring On Your Own Terms With ICICI Pru Gold Pension Savings: The Growing Shift Toward Lifelong Financial Freedom
India is undergoing a significant demographic shift. While we celebrate being a young nation, we are rapidly transitioning into a society with a rapidly aging population. By 2036, one in every seven Indians will be a senior citizen and the number is projected to surge to 230 million, according to the National Commission on Population[1].
As life expectancy rises and the traditional social security of relying solely on next-generation support is changing, retirement planning has become a necessity rather than a choice.
To address this, ICICI Prudential Life Insurance has designed ICICI Pru Gold Pension Savings, a bonus-linked pension plan built on the pillars of safety and flexibility. This pension product offers the best of both worlds, allowing customers to accumulate corpus for pension with safety of capital invested and, partial withdrawal to meet liquidity needs in case of major life events or illnesses, ensuring that a family’s financial future remains secure.
Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said, “At ICICI Prudential Life, we believe retirement should be a milestone of celebration, not financial stress. ICICI Pru Gold Pension Savings has been designed to offer certainty, growth through bonuses and the flexibility to access funds to meet life’s uncertainties in case of major life events or illnesses. By providing up to 25% emergency withdrawal feature and a corpus for retirement, this plan empowers our customers to transition from ‘active earning’ to ‘retirement income’ without compromising their dignity or aspirations. What makes the plan even more relevant to retirement planners is that it also provides health management and wellbeing services in the form of complimentary health check-ups.”
Let’s understand how this product works, consider Prateek, a 40-year-old professional. By saving ₹1.5 lakh annually for 10 years, he was able to build a retirement corpus of ₹44 lakh by the age of 60, assuming an 8% per annum rate of return or ₹25 lakh assuming a 4% per annum rate of return. The plan allows him to take up to 60% of this corpus as a tax-free lump sum to settle immediate goals like travel or a home renovation. He can receive guaranteed regular life-long income with the balance amount by purchasing an annuity product, ensuring he remains financially independent in his golden years.
In essence, ICICI Pru Gold Pension Savings redefines retirement by combining capital protection, bonus-driven growth, and emergency liquidity feature (up to 25% withdrawal). By including complimentary health check-ups and offering a tax-free withdrawal at maturity, the plan offers a holistic, disciplined and secure path that empowers customers to achieve financial independence and peace of mind during their golden years.
[1]https://www.pib.gov.in/PressReleasePage.aspx?PRID=2153127®=3&lang=2https://www.pib.gov.in/PressReleasePage.aspx?PRID=2244485®=3&lang=1
Retiring On Your Own Terms With ICICI Pru Gold Pension Savings: The Growing Shift Toward Lifelong Financial Freedom
