Exclusive Story : RAJA SARFARAZ J&K Srinagar
In the heart of Kashmir, where traditional craftsmanship meets evolving modern tastes, a 26-year-old visionary is making significant strides in the fashion accessory industry. Suhail Shafi, son of Mohammad Shafi Dandroo and a resident of Qamarwari, Srinagar, is fast becoming the face of youth-led enterprise in the Valley. As the driving force behind The Lace Bloom by M S Enterprises & Co, Shafi is successfully transforming a traditional business model into a highly competitive, customer-centric fashion powerhouse.
Honoring the Roots, Expanding the Horizon Every great venture has a heartbeat, and for Shafi, it stems from familial inspiration. Driven by his father’s relentless dedication, Shafi chose to step into the entrepreneurial arena not just to sustain a business, but to elevate a legacy.”I was deeply inspired by the strong foundation my family built over the years,” Shafi states. “As a young entrepreneur, my goal is to carry that legacy forward. By introducing fresh ideas, optimizing the customer experience, and expanding our market reach, we are bridging the gap between time-tested trust and modern market demands.
“The Fabric of Innovation Operating in both retail and wholesale sectors, The Lace Bloom has carved out a distinct niche for itself. The brand specializes in high-quality tailoring materials, intricate laces, avant-garde patches, elegant stoles, and vibrant dupattas.In a market often caught between skyrocketing prices and compromised quality.
Shafi’s business philosophy stands out for its clarity: delivering premium fashion accessories and garment embellishments at highly competitive prices. By keeping a firm finger on the pulse of changing consumer trends, the enterprise ensures that local designers and everyday consumers alike have access to world-class styling materials without a prohibitive price tag.
Weathering the Valley’s Business Climate Entrepreneurship in Kashmir is a test of true resilience. Shafi is candid about the structural hurdles that come with the territory. Businesses in the region frequently grapple with complex transportation networks, supply chain bottlenecks, seasonal market shifts, and unforeseen disruptions caused by harsh weather conditions.Yet, where others see roadblocks, Shafi sees an arena for strategic adaptability.
“These challenges are undeniable, but they are not insurmountable,” Shafi explains with seasoned conviction. “By anchoring our operations in unwavering quality, fostering deep customer trust, and remaining highly adaptable to shifting circumstances, we have managed to turn obstacles into stepping stones.
“A Blueprint for the Next Generation Beyond his commercial success, Shafi is emerging as a powerful voice of motivation for the youth of Jammu and Kashmir. At a time when local youth are actively seeking paths toward self-reliance, his journey serves as a practical blueprint for success.
When asked what advice he would proffer to aspiring entrepreneurs, Shafi’s words carry the weight of experience: “Dream big, work hard, and stay consistent. Do not sit around waiting for the perfect moment—start exactly where you are, with whatever you have. Be honest in your dealings, never stop learning, and focus entirely on creating genuine value. With dedication and perseverance, success will inevitably follow.”
As The Lace Bloom continues to expand its footprint across the region, Suhail Shafi stands as a testament to what the youth of Kashmir can achieve when generational wisdom is fueled by youthful ambition and a resilient spirit.
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Weaving Tradition With Trend: How 26-Year-Old Suhail Shafi Is Redefining Kashmir’s Garment
Embellishment Industry.
Nivedita Chandel is creating her own identity with a beautiful blend of confidence, elegance and individuality Her effortless style and graceful personality make her stand out.


Nivedita Chandel Grace, Confidence And A Style Of Her Own
From the Law Corridors of Pune to the Glittering World of Bollywood, Urdu Poetry & Celebrity Anchoring—A Rare Journey of Talent, Triumph and Timeless Recognition
Some personalities enter a room. Some command a stage. And then there are those rare souls whose WORDS themselves create an atmosphere. Dr. Vaibhav “Nayab” Sharma belongs to that extraordinary league.
A celebrated International Celebrity Anchor, renowned Urdu Shayar and winner of 40 National and 6 International Awards, Dr. Vaibhav Sharma has built an exceptional identity at the fascinating crossroads of law, literature, poetry, entertainment and public speaking. His journey is not simply a success story—it is a spectacular celebration of talent, confidence, creativity and the magical power of language.
An alumnus of the prestigious Symbiosis Law College, Pune, Dr. Sharma completed his B.S.L. Law Honours Degree. But even during his college years, destiny was already revealing his artistic calling. At IIT Mumbai’s MOOD INDIGO Festival, one of India’s most celebrated youth festivals, his command over expression earned him two First Prizes—Hindi Extempore and Creative Writing.
The stage soon became his natural kingdom. In 2004, he had the distinguished opportunity to conduct the proceedings of anchoring for the legendary Ghazal Maestro Jagjit Singh ji—a milestone that beautifully connected his talent with one of India’s most iconic musical voices.
His literary brilliance reached another glorious high when he won the Best Urdu Shayar Award at Mehfil-E-Kaynnat, in the presence of legendary personalities including Dialogue King Kader Khan, renowned Urdu Shayar Dr. Bashir Badr and celebrated poet Nida Fazli, at the World Conference of Urdu.
For a poet, few honours can be greater than receiving recognition from legends themselves. Bharat Ratna Maa Saraswati Lata Mangeshkar ji, legendary Hindi poet Dr. Gopaldas Neeraj ji and Ghazal King Jagjit Singh ji admired his extraordinary command over language. Padma Shri Tom Alter bestowed upon him the powerful title “Zubaan Ka Badshah.”
His poetry has also earned him an exceptionally rare identity. After listening to his mesmerising and soulful Urdu poetry at the World Conference of Urdu, Mecca-Madina Maulvi Sahab gave him the title “NAYAB”—meaning rare, precious and incomparable.
And when a legend like Kader Khan ji calls someone a “Ruhani Farishta,” the words themselves become an honour. This extraordinary title became another jewel in Dr. Sharma’s remarkable journey.
On 18 July 2021 in Mumbai, another prestigious chapter was added to his legacy when he received the Doctorate of Honour from the American University of Global Peace, U.S.A., alongside legendary playback singer Padma Bhushan Udit Narayan ji and renowned legendary actor Raza Murad ji.
Dr. Vaibhav “Nayab” Sharma is therefore not merely an award-winning personality. He is an artist of expression, a performer of emotions and a true ambassador of language. His journey proves that when knowledge meets creativity and talent meets humility, recognition follows naturally.
A rare personality. A remarkable journey. And a legacy written not merely in ink—but in the hearts of those who listen.



Dr. Vaibhav “Nayab” Sharma The Zubaan Ka Badshah • The Ruhani Farishta • The Man Who Made Words Magical
Arun Parihar is a digital entrepreneur from Jammu and Kashmir, India. He is the founder and owner of Hashtag Digital Media, a social media marketing agency, and Hashtag Solutions, a manpower and recruitment company. With years of experience in digital marketing, YouTube promotions, music marketing, and business development, Arun has worked with leading entertainment brands and production houses.
About Arun Parihar
Born in Jammu and Kashmir, Arun Parihar has built a strong reputation in the digital marketing industry through innovative promotion strategies and social media campaigns. His expertise includes YouTube growth, SEO, influencer marketing, music promotions, brand management, and digital advertising.
Apart from digital marketing, Arun is also an active trader and entrepreneur, managing multiple business ventures across India and international markets.
Founder of Hashtag Digital Media
Hashtag Digital Media is a full-service digital marketing agency offering:
The agency has successfully promoted numerous artists, creators, and businesses across different industries.
Founder of Hashtag Solutions
Arun Parihar is also the owner of Hashtag Solutions, a manpower and recruitment company focused on connecting skilled professionals with employment opportunities in India and overseas. The company supports recruitment, staffing, and workforce solutions for various industries.
Professional Experience
Throughout his career, Arun Parihar has managed and promoted several high-profile entertainment projects.
Viacom18 Projects (2023–2024)
During 2023–2024, Arun managed promotional and digital marketing campaigns for multiple projects associated with Viacom18, helping improve audience reach and online engagement.
South Indian Content Promotions
He has worked on promotional campaigns for content in:
His digital strategies helped expand audience engagement across regional entertainment markets.
Music Promotions
Arun has contributed to promotional campaigns for songs released by major music labels and YouTube channels, including:
His campaigns focused on increasing views, audience reach, engagement, and digital visibility.
Bihu Attack Movie Promotion (December 2025)
One of Arun Parihar’s recent projects was the digital promotion of the movie Bihu Attack in December 2025. The campaign included online marketing, social media promotion, audience engagement, and digital outreach to maximize visibility.
Expertise
Arun Parihar specializes in:
Vision
Arun Parihar aims to help businesses, creators, artists, and brands achieve sustainable digital growth through innovative marketing strategies, data-driven campaigns, and long-term brand development.


Arun Parihar – Digital Entrepreneur, Trader & Founder of Hashtag Digital Media
For a long time, Aliya Khan was working a regular corporate job. It gave her stability, but deep down, she always knew acting and modeling were what she really wanted to do. She often says the only thing she regrets is not taking that first step sooner.
Now that she’s finally in the industry, Aliya is making the most of every opportunity that comes her way. Even though she’s still a newcomer, she has already started building a presence and is enjoying every bit of the journey.
One of her first projects is the short film Aaina, where she got the chance to explore acting in front of the camera. She also has two music videos lined up for release, and she’s excited for audiences to see what she has been working on.
Apart from acting, Aliya enjoys modeling and loves being in front of the camera. She hopes to work on short films, music videos, fashion shoots, digital content, advertisements, and brand collaborations. For her, every project is a chance to learn something new and become a better performer.
Aliya believes this is only the beginning. She wants to keep exploring different roles, meeting new people, and growing with every experience. With fresh projects on the way and a genuine love for performing, she’s looking forward to making her own place in the entertainment industry.



Actress Aliya Khan Says She Wishes She Had Started Acting Earlier