Nat Habit Unveils ‘Breathe Life’: A Bold New Identity Redefining The Power Of Natural Beauty

~Marking a confident evolution from Fresh Ayurveda to Breathe Life, Nat Habit’s rebrand brings power, authority, and boldness to 100% natural beauty.~

Nat Habit, one of India’s most trusted and fastest-growing beauty and wellness brands rooted in Ayurveda, today announced a major brand transformation with the unveiling of its new identity and philosophy: “Breathe Life.” Evolving from its original positioning as ‘Fresh Ayurveda,’ the rebrand reflects Nat Habit’s transformation from a natural skincare pioneer to a powerful, purpose-led beauty movement.

With this strategic refresh, Nat Habit introduces a new logo, visual language, and packaging system that together embody the brand’s promise: “We don’t just make beauty more natural. We breathe life into your beauty.”

The rebrand goes beyond aesthetics; at its core lies a powerful philosophy: Breathe Life. It reflects Nat Habit’s belief that beauty should be nurturing yet potent, rooted in rituals, backed by science, and crafted to elevate everyday wellness. Key elements of the visual identity include:

• A chakra-inspired flower logo that replaces the earlier calendar icon, signifying harmony, vitality, renewal, and balance, echoing the brand’s philosophy of holistic well-being.
• A more grounded typeface, offering calm authority and visual clarity.
• A vibrant new color palette, led by the standout Orange, rarely seen in the category, breaks through the Ayurvedic green-brown clutter and introduces modern cues of vitality, optimism, and warmth. Complemented by signature hues like Hibiscus Pink, Tikta Green, and Ubtan Yellow, emotionally tied to product benefits.

“With Breathe Life, we are marking a confident evolution for Nat Habit from Fresh Ayurveda to a bolder, more purposeful expression of natural beauty. Our customers have always felt that Nat Habit is more than a beauty brand; it is a way of living rooted in wellbeing, vitality, and authenticity. This new identity brings that spirit to life, expressing the strength and confidence of modern Ayurveda while staying 100% natural at its core. Breathe Life reflects our belief that true beauty is about feeling alive, balanced, and deeply nurtured,” says Swagatika Das, CEO & Co-founder, Nat Habit.

To bring this refreshed identity to life and introduce Breathe Life to a wider audience, Nat Habit has partnered with acclaimed actor and wellness advocate Sahher Bambba, who unveiled the brand’s new look through a special video – https://youtube.com/shorts/zNZowxeiq1o

“Sahher isn’t just a familiar face; she perfectly embodies the spirit of Breathe Life and everything Nat Habit stands for. She represents the harmony of tradition and modernity, blending clarity with confidence, and grace with purpose. Her personal philosophy of beauty mirrors ours, making her the perfect face to usher in this new chapter. Through this collaboration, we aim to build deeper emotional resonance, and connect with a wider community seeking beauty that feels both modern and meaningful.” added Swagatika CEO &  Co-founder of Nat Habit.

This evolution also stems from introspection. Since its inception, Nat Habit has championed fresh, preservative-free formulations inspired by and rooted in Ayurveda. But as the clean beauty space matured and consumer expectations evolved, a gap emerged between the brand’s quiet impact and how it was visually perceived.

Key shifts that shaped the rebrand:

• The calendar icon, once symbolic of disciplined routines, began to feel rigid and emotionally limited.
• A fluid typeface lacked the authority to match the brand’s high-performance products.
• The green-brown color language made the brand blend into a sea of Ayurvedic sameness.
• Despite strong consumer trust, Nat Habit was often viewed as gentle, but not bold.

The new brand identity will be rolled out across all digital platforms, packaging, quick commerce, and retail touchpoints starting this October. The launch will be supported by a multi-touchpoint campaign featuring creator-led collaborations and immersive consumer experiences designed to help audiences rediscover Nat Habit’s refreshed philosophy and design language in meaningful, engaging ways.

Nat Habit’s rebrand comes at a time of accelerated growth and readiness for scale. Inching close to ₹250 crore in revenue and a growing retail footprint of 10000+ stores, the refreshed identity positions the brand for deeper expansion, cultural resonance, newer categories, and broader cultural relevance in India and globally.

Nat Habit Unveils ‘Breathe Life’: A Bold New Identity Redefining The Power Of Natural Beauty

अल्ट्राटेक व मीडिया मर्चेंट का सराहनीय पहल, पटना में छठ पूजा के बाद घाटों पर स्वच्छता अभियान की शुरुआत

चार दिवसीय छठ महापर्व के समापन के बाद बुधवार को सुबह राजधानी पटना के दीघा घाट से सफाई अभियान की शुरुआत की गई। सोमवार रात और मंगलवार तड़के लाखों श्रद्धालुओं ने सूर्य को अर्घ्य अर्पित कर छठ व्रत पूर्ण किया। छठ महापर्व पर गंगा घाट किनारे आस्था का सैलाब उमड़ता है और जाहिर सी बात है महापूजा के श्रद्धा भाव से मनाए जाने के दौरान श्रद्धालुओं द्वारा पूजा सामग्री जल में या घाट के किनारे ही भूलवश छोड़ दी जाती है जाहिर सी बात है छोड़ दी गयी सामग्रियों से कुछ दिनों बाद बदबू व गंदगी फैल जाती है। जिससे निबटने के लिए अल्ट्राटेक सीमेंट व मीडिया मर्चेंट ने साझा व सराहनीय कदम उठाया व पटना के घाटों पर स्वच्छता अभियान की शुरुआत कर दी है। पटना के दीघा घाट पर  इस अभियान की सफल शुरुआत की गई है जो आगे भी जारी रहेगी। छठ महापर्व के अगले ही दिन बुधवार को सैकड़ो युवाओ के सहयोग के साथ टीमें घाटों की सफाई में जुट गईं।

सफाई टीम सुबह से ही घाटों पर पहुंचकर पूजा सामग्री, केले के पत्ते, दीपक और अन्य अवशेषों को एकत्रित कर रही थीं। मीडिया मर्चेंट के प्रतिनिधि ज्ञान रंजन ने बताया कि अपने सहयोगियों को पहले से ही सतर्क रखा गया था ताकि त्योहार के अगले ही दिन सफाई कार्य शुरू किया जा सके।

ज्ञान रंजन ने आगे कहा कि हम समय – समय पर ऐसे सामाजिक कार्यों का आयोजन करते रहते हैं। आज हमारे इस स्वच्छता अभियान में देश के नंबर 1 सीमेंट ब्रांड अल्ट्राटेक सीमेंट का हमें साथ मिला व उनके सहयोग एवं संयुक्त प्रयासों से हमने छठ घाटों की सफाई की। हमारा मानना है कि हमें अपनी नदियों और उनके किनारों को हमेशा स्वच्छ और सुन्दर रखना है। उन्होंने लोगों से भी अपील की कि पूजा या धार्मिक आयोजनों के बाद कचरे को गंगा में न डालें, बल्कि निर्धारित कूड़ेदानों में फेंकें। छठ घाटों की सफाई केवल एक जिम्मेदारी नहीं, बल्कि यह हमारी सांस्कृतिक विरासत के प्रति सम्मान का प्रतीक है। स्वच्छता ही श्रद्धा का सबसे बड़ा रूप है और बिहारवासी इस अभियान में बढ़-चढ़कर हिस्सा लें।

अल्ट्राटेक व मीडिया मर्चेंट का सराहनीय पहल, पटना में छठ पूजा के बाद घाटों पर स्वच्छता अभियान की शुरुआत

Visionary Business Leadership Of Mr. Devidas Shrawan Naikare Is An Inspiration To All

Visionary Business Leadership

Where the goal is not just profit, but uplifting society —

This is business that turns every deal into service and every success into inspiration.

Mr. Devidas Shrawan Naikare — not just a business coach, but an inspiration

who has taught thousands of entrepreneurs that before big turnover comes big vision, and before lasting success comes a stable mind.

Ultimate Millionaire Blueprint

August 11–14, Lonavala — 4 transformative days amidst lush nature,

where business strategies meet the power of meditation and the wisdom of the Vedas.

Award Ceremony — Honoring Maharashtra’s top entrepreneurs

Bollywood star Shahbaz Khan said —

“This award is not just for success, but for your vision and spirit of service.”

Mantra:

“When the mind is steady, the actions are clear, and the intent is pure — leadership becomes service.”

Mr. Devidas Shrawan Naikare Is Not Just A Business Coach, But An Inspiration

ICICI Prudential Life Disbursed Over Rs. 900 Crore As Loan Against Traditional Policies In FY2025

* Over 98% loans disbursed within 24 hours *

* Loan application can be made on the Company website or the Mobile app *

ICICI Prudential Life Insurance has disbursed over Rs. 900 crore as loans against traditional policies to its customers in FY2025. The loan against policy feature is very useful as it provides customers with liquidity without disturbing their long-term savings plan. In FY2025, the Company disbursed loans to over 42,700 customers.

Mr. Amish Banker, Chief Operations Officer, ICICI Prudential Life Insurance, said, “Life insurance is a long-term product, and customers may face liquidity challenges during the tenure of the policy. The loan against policy feature can ensure the financial savings plan remains on track. Notably, customers can avail of a loan up to 80% of the policy’s surrender value.

The process for availing loan against policy is paperless and quick. In FY2025, more than 98% loans were disbursed within 24 hours. Customers can use the Company website or our mobile app to lodge their applications.

We have witnessed an increasing adoption of the loan against policy feature among our customers with a 60% year-on-year increase in loan disbursals in FY2025. This reflects the commitment of our customers to remain invested in the product for the long-term and achieve the financial goals for which the product was purchased.

Notably, the funds can also be utilised for premium payments, ensuring continuity of the policy and its benefits.”

ICICI Prudential Life Disbursed Over Rs. 900 Crore As Loan Against Traditional Policies In FY2025

Jindal Rice Mills Launches Nourifyme – A Fortified Nutrition Brand To Fight Malnutrition In India

New range of Fortified Rice, Basmati, and Wheat Atta launched in Chandigarh aims to improve everyday nutrition and support India’s national health goals

Chandigarh, June 9, 2025 –  In a significant stride toward India’s nutritional transformation, Jindal Rice Mills announced the official launch of Nourifyme, a new consumer brand offering a range of Fortified Rice, Fortified Basmati Rice, and Fortified Wheat Atta. The launch took place at the Taj Chandigarh during a high-profile industry event titled “Unlocking Market Potential: Advancing Fortified Rice in Punjab.”

Gracing the occasion as Chief Guest, Shri Tarunpreet Singh Sond, Hon’ble Minister, Industry & Commerce, Rural Development & Panchayats,  Tourism and Cultural Affairs, Investment Promotion, Hospitality, and Labour, Government of Punjab, delivered the keynote address. In his remarks, the Minister emphasized the government’s commitment to food fortification as a national priority.

“Rice fortification is a crucial component of India’s battle against hidden hunger. As we scale up fortified rice distribution across government schemes, initiatives like this are essential to extend these benefits to retail consumers. I commend Jindal Rice Mills for taking this forward-looking step toward public health,” said Shri Tarunpreet Singh Sond.

Nourifyme is a response to India’s growing need for nutrient-rich, affordable staple foods, aimed at addressing widespread micronutrient deficiencies. The brand draws on decades of milling expertise, now aligned with national nutrition goals.

“By combining our legacy in rice milling with science-backed fortification, Nourifyme brings together quality, taste, and health in one plate,” added Vishal Gupta, Co-Founder at Jindal Rice Mills.

“With Nourifyme, we are not just launching a product line—we are launching a mission to put better nutrition in every Indian kitchen,” said Ankit Jindal, Co-Founder at Jindal Rice Mills.

The Nourifyme range is enriched with a scientifically chosen blend of essential micronutrients aimed at addressing widespread nutritional deficiencies in India. Each product is fortified with Iron to combat anemia and support cognitive development, Folic Acid to aid in cell growth and maternal health, and Vitamin B12 for nerve function and red blood cell formation. In addition, Zinc is included to strengthen immunity and aid healing, while Vitamin A supports vision and overall immune health. Together, these nutrients play a vital role in promoting better health outcomes for individuals and families across age groups.

“Malnutrition affects 37% of children under 6 yrs of age and these children in particularly girls grow into adolescence with protein and micronutrient deficiency, contributing to the problem of anemia in reproductive ages.  Anemia affects 57% of women in reproductive ages and 52% women suffer anemia during pregnancy (NFHS-6). Malnutrition and deficiency of micronutrients in particularly iron, folic acid, and Vitamin B12 – are major concerns among women of reproductive age.  These contribute to rising anemia among women in reproductive age during pregnancy,” Dr. Neena Malhotra, Prof. & Head, Deptt. of Obstetrics & Gynecology, AIIMS, New Delhi.

Despite National programmes on Anemia Prevention, the prevalence of anemia has not shown a decline. There is therefore a strong need to go beyond supplementation with iron and Folic acid tablets. Staple food fortification with micronutrients is a good option with proven benefits improving anemia on a large scale. Fortifying staple foods, wheat flour, rice or edible oils with essential micronutrient will improve nutrition and well – being of women in India.  I strongly advocate the inclusion of fortified foods in everyday diets to reduce risks of anemia and support healthy pregnancies,” added Dr. Neena Malhotra.

The event also showcased Nourifyme’s strong collaboration with global nonprofit TechnoServe, which leads the Millers for Nutrition – Asia program. This program supports rice millers across South Asia in adopting fortification best practices to improve public health outcomes.

Opening the event, Mr. Abhishek Shukla, Country Program Manager, Millers for Nutrition – India, outlined the importance of private sector innovation in solving national nutrition challenges.

“Millers are at the heart of India’s food system. When they step forward to fortify, they don’t just shift business—they shift lives. We are proud to support millers like Jindal Rice Mills in expanding the reach of fortified staples,” said Abhishek Shukla.

The Nourifyme range will be made available through key retail and distribution channels, with plans to expand across northern and eastern India in the coming quarters. A launch video showcasing the vision and product portfolio was screened during the event, followed by a product showcase where guests could experience the look, feel, and packaging of the full Nourifyme lineup.

White Spoon Fortified Basmati Rice, developed by Anand Agro Industries, was also launched today alongside Nourifyme. Fortified with Iron, Zinc, Folic Acid, B3 and B12 Vitamins, White Spoon is crafted to support better nutrition outcomes across communities. With a focus on both consumer markets and welfare distribution, it reinforces the commitment to combating hidden hunger through everyday staples.

The event concluded with a vote of thanks from Mr. Shubham Mishra, Food Fortification Manager, Millers for Nutrition India, who reiterated the importance of joint action.

“India’s fight against malnutrition needs both scale and innovation. It’s partnerships like this—between committed entrepreneurs and enabling institutions—that make change possible,” said Shubham Mishra.

The event was attended by leading millers from Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir, along with members of the food processing industry, nutrition advocates, and development sector professionals.

With Nourifyme, Jindal Rice Mills aims to position itself as a trusted household brand for fortified staples, contributing to the national goal of a malnutrition-free India.

About Jindal Rice Mills

Jindal Rice Mills is a trusted name in India’s rice milling industry, known for its commitment to quality, innovation, and nutrition. With decades of experience in sourcing, processing, and supplying premium grains, the company is now leading the charge in fortified food solutions through its new brand, Nourifyme. Rooted in Punjab and serving markets across India, Jindal Rice Mills is dedicated to building a healthier, well-nourished nation.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Bühler, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at http://www.millersfornutrition.com/

(L to R) Vishal Gupta, Shubham Mishra, Punjab Cabinet Minister Tarunpreet Singh Sond, Ankit Jindal, Abhishek Shukla.

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(L to R) Bharat Bhushan Bansal, Ankit Jindal, Dr. Neena Malhotra, Vishal Gupta, and Deepti Gulati

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Jindal Rice Mills Launches Nourifyme – A Fortified Nutrition Brand To Fight Malnutrition In India